We are recommending to clients that they use their www.domain.com as anchor text for a portion of their links. The pages are natural, the links are in content, but naturally occuring links on the net do not occur as anchor text for the most part.  If someone is writing about finding herbal tea, they will link the name of the fantastic company that they found as a source for tea, not the word “tea”.  It is being theorized in SEO circles that a page of relevant content, where the Googlebot is reading relevant keywords surrounding the link, with the anchor text as your URL, is going to pass authority for that topic or industry.

Ideally with a 10 page package, with one or two links per page, you would use 3-4 of these links on your URL, and the others on 2-3 different keywords.  This keeps the profile more natural, as links tend to occur on the web.  The value is passed and the exposure minimized.