You can increase your website's traffic with a large number of inbound links. This can be achieved by buying links on various websites. You can buy links by paying a small fee to the owner of a website, so that he adds your links on his web pages. For instance, if you have an online computer equipment website, then you can possibly place your website's links on a computer peripherals website, for a small cost. Google has an algorithm that can determine the quality and relevance of links that point back to your website. If these links are accepted by Google as a valid link then the chances are that you will have a higher page rank (PR). The page rank system was developed by Larry Page and Sergery Brin who are founders of Google. It is used to determine the relevance and importance of various web pages that have been indexed by Google. The PR system strictly monitors the value and number of back links that direct traffic toward your site. Google's PR system considers inbound links as votes of confidence, which can boost your website's popularity. Not all links will have the same impact, as the link's power depends upon the authority of the page that contains the link, which is measured by PR. Therefore, in the PR system links are considered as votes, determining your sites ranking in the Google Search Result Pages (SERPS). However in simpler terms, World Wide Consortium, a standards organization that creates rules of the web, defines the hyperlink as a connection between two documents. Google's approach of interpreting the links as a vote has been an effective one, in assessing rankings of various web pages.

Recently Google has specifically targeted link buying due to a number of reasons. Link buying is prohibited for those sites that try to bypass the PR by simply connecting their web pages with large number of un-related links. Your website's ranking can fall drastically if you buy links that try to bypass PR system, since that would be in direct violation of Google's webmaster guidelines.

There are various types of paid links and not all of them are against Google's guidelines. Buying links is an integral part of online business. It is aimed at increasing your website's traffic so that you products and services are instantly available to a large number of people. However, buying links is okay as long as it is for sales and publicity purposes but any attempts to manipulate search results are considered 'unacceptable' by Google. Participating in link exchange schemes and building partner pages solely for the purpose of cross-linking by using low quality links and sources is going to have a negative impact on the ranking of your website in Google. Other such violations include linking your website to spammers or bad domains on the web and taking part in excessive link exchanges. In fact all those links developed to trick the Google's, PR system can create inaccuracies and inequities that can lead to false popularity and unfair advantages regarding search results.

Google has officially announced that it disapproves of webmasters who are trying to hawk their high page rank status to other sites. While providing an update of its Webmaster Guidelines, Google declared that any attempts to pass page rank will lead to a page rank plummet. Websites with high page rank status can often try to provide their links to less popular sites in return for a fee. In fact Google has targeted many high-profile sites in an attempt to reduce the paid links that violate its guidelines.

Links that are bought for advertising should be selected solely for the purpose of promoting your products. This can be done in several ways. One of the ways is by adding "no follow" tag to your hyper links. The hyperlinks with this tag are not given any credit by Google while ranking the websites for search results. Google has implemented the "no follow" tag to prevent spammers from developing large number of unrelated back links by using blog posts, trackbacks and referrer lists. Blog platforms were recommended that they incorporate a simple tag (rel="nofollow") to all those outgoing links that were found in the comments of their posts. The main idea behind this concept was to discourage spammers who were using automated programs to spread comments and links in the blog posts, to increase their page's rankings. Other methods of limiting the invalid paid links include redirecting the traffic to another page, which is blocked from getting noticed by the search engine through robot.txt files.

You may have to understand various pros and cons of paid links, if you want to achieve a higher ranking in Google. For instance, paid links are sometimes relevant and sometimes they are not. They are almost always low profile. It is difficult to tell that you have paid for a link on a particular website. Even if you have paid, no one can prove that. Here is an example: your cousin suggests that you write an article for his cafe's website and submit it to various directories on the Internet. Once you are done doing that, he asks you to upload that article on his website and place its link on your leather goods website. In return for all your terrific services he offers you a lunch in his cafe. Now is that link paid? Yes it is, since you have been paid for promoting his cafe on the web and adding his links to your website. Now, there is no effective way of catching this type of paid link. However, it would have been a valid link if your own website contained tips on cooking. Paid links can sometimes advertise your products and services fairly and sometimes not. In the context of Google, they can mean a lot to you. They can increase your website's traffic by improving your ranking through advertisement.

For example, paid links placed on a trusted site, reading "Buy Televisions" can really promote the advertised site by pushing it further into top Google rankings when you search for buying televisions. However, what needs to be understood is the fact that Google tends to prefer the natural ways of publicizing the websites that rely on site relevancy, rather then the unnatural ways that depend on your advertising budget. In the past, Google has specifically targeted those websites that had developed too many site-wide back links or links consisting of too similar wordings. Google tends to consider the use of site-wide links to be ineffective. These links on ever page of a website appear to be artificial rather than natural. Therefore, the anchor text on most of your links should be varied, to give them a more natural look.

If you are interested in buying links, then make sure that the webmaster of the other site places your bought links on a separated section and labels them in such a way that the users should not think that the webmaster is associated with them. Internet experts believe that Google may be smart enough to distinguish between navigation areas, unrelated links or spam. They also suggest that the webmasters should use the "nofollow" tag when needed.

It is extremely difficult to manipulate Google's search results and it is suggested that the users avoid indulging in any activities that violate Google's guidelines for link building, since it makes use of complex automated methods that are hard to tamper with. You can find highly quality, relevant sites by searching through Google. It carefully monitors the internet sites to rank the websites based upon their 'true popularity' and 'value'. Achieving a higher ranking in Google may require some time and effort. However, there are various ways with which you can make your links acceptable by the Google. We have mentioned some of them here:

One of the best ways of attracting other sites to link with your site is through improving your website's content. If you have unique and relevant information on your website then the chances are that most of the website owners would like to link their website with yours. In this way your website can gain quick popularity on the internet. Therefore, useful content is going to help by improving the visibility of your website on the web. If your website is interesting then the chances are web surfers may promote it with word of mouth. In this way, you can earn a large number of inbound links. You can even get coverage in press releases. Once you are in the news, the chances are your link would be viewed by millions of people on the internet. However, whenever linking your webpage to other pages, you should keep your visitor's interest in your mind, since they are the ones who will buy your products and services.

Developing good content for your website can have many benefits. Inbound links can serve as votes given to your website by the viewers. Your visitors can provide free publicity by simply placing your website's address in various blogs they visit. However, you can promote your website by various ways that includes social bookmarking and directory submissions.

You can attend various conferences to promote your website in an effective and efficient way. They are social events during which you can find many people who can place your website's reference in their blogs. Some conferences also permit the speakers to post an official list of participants and emphasize sponsors with direct links.

Make effective use of blogs. Therefore, it is always a good idea to promote your site by buying links from the like minded bloggers. For a little fee they can include your websites hyperlink in their blog. It is suggested that you try socializing with other bloggers by posting insightful blog comments, so that they become interested in your products and services.

Donations are another ways of buying acceptable links. Various charities and fund raising campaigns are based on earning money. One of the biggest benefits of charities is that you won't be labeled as a spammer if you are buying links for a good cause. For example, you can place your link on an orphanage website by providing them a donation that they deserve. This can provide you some extra traffic on your website.

One of the reasons behind Google's hard line tactics is link farming. It involves the exchange of reciprocal links with other websites to increase your site's popularity. The concept of link farming is based on increasing the number of inbound links towards your website. You can be linked to a link farm that is a webpage containing links to your site. However, Google ranks the pages according to quality and relevance of these inbound links. Therefore, it considers link farming as spam. In order to restrict link farming Google has been implementing various complex algorithms.

You will find many service providers who may try to improve the popularity of your links by automatically entering your website into their link exchange programs. They will often link your website with other sites that may contain unrelated material. However, users should be aware of the negative effects of this type of link building because Google can penalize you for linking your website with irrelevant sites.

When it comes to buying links, you have different options. However, Google's requirements are pretty clear. According to Google paid links should have "no follow" tags, so that they are easily identified and spammers could be blocked from deliberately promoting their sites by posting links in the blog posts. However, web masters will constantly have to device new ways, in order to face the new challenges brought by Google. In other words, they will always have to look for better alternatives that are acceptable by Google, so that their web pages achieve a higher ranking. Therefore, you should carefully monitor the changes in Google's policies if you want to stay ahead in the link building game.